Why are illustrations considered important during the sale of life insurance?

Illustrations are considered important during the sale of life insurance because they provide detailed comparisons of insurance products. These illustrations visually and numerically represent the policy's features, benefits, and potential cash values over time, allowing clients to understand how different policies stack up against one another. By presenting key information in a clear and organized manner, they help consumers make informed decisions about which insurance products best meet their needs and financial goals.

By comparing various aspects such as premium amounts, death benefits, and projected growth, illustrations enable potential policyholders to see not just the immediate value of a policy, but also its long-term implications. This transparency is crucial in the decision-making process, as clients can evaluate how different options align with their financial strategies and future plans.